Small business owners are exceptional at what they do. From creating amazing products and services to delivering unrivaled customer experience, small business owners know how to thrive in their community. There is however, one downfall of some business owners in my experience. They fail to recognize the importance of online marketing for their small business. This simple oversight can be … Read More
How Small Businesses Are Cracking the Online Marketing Code
When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers. There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it … Read More
Small Businesses Need an Online and an Offline Marketing Strategy
When I had a cold calling job, I spoke to hundreds of business owners, ranging from plumbers to hair stylists. While the majority of entrepreneurs had a handle on their craft, they had no idea how to market their businesses. Most of them were still using ancient tactics, such as advertising on billboards and wishful thinking. They would think to … Read More
How Web Tools Can Be Used to Enhance a Company’s Image
It is no secret, both potential and current clients are increasingly using the Internet to assist them in making both large and small purchasing decisions every year. According to a comScore report, the average North American topped the global charts for the most time spent online, averaging 45.3 hours per month. If businesses are worried their product or service is … Read More
Maximizing Pool Sales
It is an exciting yet challenging time for pool/hot tub retailers and servicers. Challenged by the rising influence of Internet resellers, it has now become critical for businesses to transform and confront typical strategies of how to survive, succeed, and thrive. In the current retail climate, it is almost unthinkable for a pool/hot tub retailer not to have an Internet … Read More
Creating Customer Loyalty Programs That Work
Service operations and retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps service operations and retailers develop long-lasting relationships with their customers, which is a key part of … Read More
The Most Important Steps to Establishing Your Brand Online
It’s hard isn’t it? Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it. It doesn’t work that way. And it’s pretty frustrating, right? You’ve probably dabbled in social media. You may have even written a few blog … Read More
Change the Way Consumers Think and Encourage Them to Buy More
Typically, when someone thinks of signage they conjure up images in their head of big block letters on the front of a building or a piece of rectangle-shaped plastic with vinyl letters labeled ‘Pool Store.’ However, this is merely only one type of retail signage, and in some cases these signs may not be the most important. Change how the … Read More
Understanding the Effects of Aquatic Exercise on Human Health and Physiology
A considerable amount of research has been accumulated over the past 50 years on the effects of aquatic immersion on the human body, much of which began during the period NASA was planning to put an astronaut into space using aquatic immersion as a proxy for weightlessness. These effects were profound and spurred further research on the cardiovascular, pulmonary and … Read More
Mobile Technology Revolutionizes Pool/Spa Operation
The number of things people can do with a smartphone is rapidly increasing and there are no signs of it slowing down. Today, more consumers are using their mobile phones not only to stay in touch with friends and family, but to also pay bills, make travel/entertainment plans, check weather forecasts and even play games. In fact, sales of these … Read More