Addressing Cloudy Water Issues in Swimming Pools

Water cloudiness or turbidity is caused by the introduction of suspended particles that are invisible to the naked eye.

Pool owners respond more intently to cloudy water than any other water-related issue due to its direct esthetic effect on the pool’s appearance. It can easily be identified by visual observation; any pool owner can recognize cloudy water and know it is an indication something requires attention. Where the difficulty lies for pool professionals, however, is diagnosing the specific problem … Read More

Battling Biofilm in Pools and Spas

Battling Biofilm in Pools and Spas

Improving water quality demands a true understanding of what is hidden in the pool and spa environment, of what is lurking beneath the surface—in piping, filters and on exteriors. For decades, pool professionals have faced a particularly tricky phenomenon, one that has created havoc since the first swimming pools and spas. It is that slimy, sticky, gooey stuff that appears … Read More

Value-Based Selling

Value-Based Selling

A customer enters a pool store with an electrolytic chlorine generator (ECG) cell that is scaled beyond repair. If the customer wants to continue enjoying his/her saltwater pool, the cell would need to be replaced and a better quality pool salt with scale preventatives should be recommended. However, due to fear the customer might balk at the cell’s replacement cost, … Read More