Video as a Marketing Tool: Why Businesses Should Use This Media Format

Setting up a slider track for a sliding time-lapse shot of a backyard pool and landscape project.

Chances are, many of you are business owners and/or managers, and part of their responsibilities, in whole or in part, is planning the company’s marketing campaign. This is not a simple task and is certainly one worthy of some serious consideration. In recent years, video has seen rapid growth and development with sites like YouTube recording 1.5 billion monthly users. With … Read More

Tips on How to Find the Best Talent

Finding the next generation of leaders does not just happen. A system has to be set up that encourages those with the willingness and ability to lead to step up and do so.

Great leaders always come at a premium, even more so when unemployment is low and talented people have more choices. That said, no matter the economic highs or lows, all businesses need great leaders to manage the ebbs and flows of the industry, as well as to strategically plan for its future. How does a company attract the best of … Read More

Knowing Who to Call When Dehumidifier Service Is Needed

Most indoor pools rely on a mechanical dehumidifier to maintain an environment that is comfortable for occupants.

When to service a dehumidifier and who to call are probably two of the most critical decisions that must be made for an aquatic facility, whether it is a huge indoor waterpark or just a small indoor pool. Most indoor pools rely on a mechanical dehumidifier to keep the environment comfortable for occupants. Typically, dehumidifiers maintain a 50 to 60 … Read More

How Pool Service Techs Should Respond After a Wildfire

Pool technicians and service professionals must take great care when handling pool cleanup responsibilities after a wildfire.

No words can adequately express the condolences felt for those who have suffered loss during the wildfires experienced in North America. In the case of active fires, the utmost concern should always be for the immediate safety of persons and property. The devastation of wildfires over recent years has been particularly extreme. The following is some advice for pool professionals … Read More

Social Media 101: How to Use Each Platform Successfully

Few people will stay engaged with a brand that is constantly pushing purchases on them—people want information that is beneficial, interesting, and meshes with their lifestyle.

Using social media marketing as a business tool is no longer an option. Whether social platforms are managed in-house or a third-party communication sub-contractor is used, it is important for the business to be present in this space. The pool and hot tub industry has an undeniable advantage when it comes to social sharing, as its products appeal to the … Read More