Creating Customer Loyalty Programs That Work

Creating Customer Loyalty Programs That Work

Service operations and retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps service operations and retailers develop long-lasting relationships with their customers, which is a key part of … Read More

The Most Important Steps to Establishing Your Brand Online

The Most Important Steps to Establishing Your Brand Online

It’s hard isn’t it? Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it. It doesn’t work that way. And it’s pretty frustrating, right? You’ve probably dabbled in social media. You may have even written a few blog … Read More

Restoring Pool and Hot Tub Water to Its Original State

Restoring Pool and Hot Tub Water to Its Original State

Water has been under a lot of stress in modern times. Each year, the world generates roughly 36 trillion kilograms (400 billion tons) of waste, which, unfortunately, for many years ended up in the world’s rivers, streams, lakes, and oceans. According to the U.S. Geological Survey (USGS), 50 percent of groundwater supplies in North America are contaminated with pesticides. Water … Read More

Change the Way Consumers Think and Encourage Them to Buy More

Change the Way Consumers Think and Encourage Them to Buy More

Typically, when someone thinks of signage they conjure up images in their head of big block letters on the front of a building or a piece of rectangle-shaped plastic with vinyl letters labeled ‘Pool Store.’ However, this is merely only one type of retail signage, and in some cases these signs may not be the most important. Change how the … Read More

Operating a Small Pool Business

Operating a Small Pool Business

If you are like most professionals in the industry who are operating a small pool/spa business, then there is a good chance you got involved in the trade because it was a fun summer job or way to help out with the family business. However, what you may not have realized until after starting the business and stopped working as … Read More

Understanding How Water, in All Forms, Promotes Healing

Understanding How Water, in All Forms, Promotes Healing

Water has been used in medicinal and/or therapeutic treatments for centuries. Sebastian Kneipp, a 19th century Bavarian monk, is sometimes said to be the father of many hydrotherapy methods. While he wrote several books, one of the most popular is My Water Cure. He believed that disease could be cured by using water to eliminate waste from the body. Many … Read More