Managing Online Lead Generation

When it comes to a company’s website, high-quality and productive leads that turn into profitable, first-rate customers are all that really matter.

Pool and spa businesses need leads—lots of them. It is no secret leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. However, it is not easy. In fact, figuring out online lead generation can be confusing, time-consuming, and expensive. … Read More

Today’s High-Tech Controls Now Go Beyond the Pool

Pool automation systems have evolved in the past three years to go beyond the pool, giving homeowner’s the power to orchestrate their entire backyard.

The pool industry is entering an era of unprecedented innovation and evolution. With the advancement in microprocessors, data memory, touch screens, and other electronic components, automation is not only becoming more mainstream and more affordable, but equipment manufacturers are also starting to keep up with the innovation curve. That said, pool automation systems have evolved in the past three years … Read More

Increased Web Traffic and Conversions Equals Greater Profits

How a website ranks in a search engine will have a huge effect on how potential customers are able to find a business and its products and/or services.

Right this moment, potential pool and hot tub service clients are looking for contractors online. With this in mind, business owners should investigate whether their company’s website is being found by search engines, as an increasing number of customers are spending more and more time vetting companies and their services online. That said, consider the following: 
75 percent of people … Read More

Understanding the Differences Between Pool and Hot Tub Water Quality

Despite some long-held beliefs, a hot tub is not simply a small pool. There are major differences between the chemistry of these aquatic environments that are unique enough to warrant a separate discussion. For service technicians, understanding these differences and knowing how to alter a testing and treatment regimen geared for pools to one suited for hot tubs is critical … Read More

How to Improve Energy Efficiency in a Pool System

Properly sized plumbing and equipment will go a long way in keeping pool water clean and clear, as well as ensuring the system runs efficiently.

The ability to achieve proper water quality in a pool is a function of correct water chemistry values combined with an appropriately sized filtration system. If either one of these variables are lacking, the end result will be an increased difficulty in maintaining water clarity. Water chemistry, being a more interactive subject matter, is the first factor to look at … Read More

The Intricacies of Automated Chemical Controllers

Advances in chemical automation, disinfection methods, and better education have made the aquatic facility operator’s job easier when ensuring pool water is safe for bathers.

Proper water balance in commercial pools and spas can be the difference between a safe, attractive facility and a disastrous one. Advances in chemical automation, disinfection methods, and better education on the problems associated with water chemistry have made the aquatic facility operator’s job easier when ensuring pool and spa water is safe for bathers. Oxidation reduction potential (ORP)/pH controllers … Read More

Working with Inaccessible Indoor Pool Mechanical Rooms

Many indoor pool managers will inevitably face the challenge of replacing the dehumidification system at their facility. There are hundreds if not thousands of commercial aquatic facilities in North America. The majority of these indoor pools either surpass 10 years of age or use refrigerants that are being phased out or are banned, which accelerates their obsolescence. Upgrading these facilities … Read More

How to Create a Seamless Sales Experience with Omnichannel Marketing

Today’s consumer is changing at a rapid pace. The majority of the population now carries smartphones—some having more processing power than a desktop computer.

Roughly 25 years ago, sales “funnels” were all the rage in the specialty pool and spa/hot tub industry. There were sales funnels about the path to purchase that spoke about different customer touchpoints, and there were marketing funnels that showed the more money that was poured into the top of the funnel, more sales would pour out the bottom. Today, … Read More

Best Practices for Determining Pool Plumbing Schematics

Proper pump selection and optimal flow rates are extremely important to ensure proper hydraulics and to get the most efficiency throughout the entire pool or spa. It is also important to avoid ‘dead spots,’ especially in today’s pool designs which often have multiple curves, lazy rivers, inlets, grottos, and vanishing edges. Service professionals can also increase the energy savings for … Read More

Using Outside Air to Reduce Natatorium Operating Costs

Aquatic facilities equipped with dehumidifiers using economizer strategies will see improved indoor air quality as well as lower operating costs.

An indoor pool environment has greater requirements than a commercial building because of the higher humidity. If not controlled, the corrosive condensate that forms will destroy structural components, sometimes with disastrous effects. Further, the high humidity is uncomfortable for occupants and can cause chronic respiratory condition (i.e. lifeguard lung). To manage humidity, dehumidifiers specifically designed for the pool environment are used … Read More