Managing Online Lead Generation

When it comes to a company’s website, high-quality and productive leads that turn into profitable, first-rate customers are all that really matter.

Pool and spa businesses need leads—lots of them. It is no secret leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. However, it is not easy. In fact, figuring out online lead generation can be confusing, time-consuming, and expensive. … Read More

Today’s High-Tech Controls Now Go Beyond the Pool

Pool automation systems have evolved in the past three years to go beyond the pool, giving homeowner’s the power to orchestrate their entire backyard.

The pool industry is entering an era of unprecedented innovation and evolution. With the advancement in microprocessors, data memory, touch screens, and other electronic components, automation is not only becoming more mainstream and more affordable, but equipment manufacturers are also starting to keep up with the innovation curve. That said, pool automation systems have evolved in the past three years … Read More