Mind the Gap When It Comes to Connecting with Customers

Millennials account for 31 percent of all luxury goods purchased online, compared to 23 percent of gen-Xers.

Demographics, or the study of human populations, are an important tool that helps businesses understand the impact different generations have on the economy—how sales and spending have been affected in the past and what is in store for the future of service in this industry. Shifts in demographics and the characteristics of those populations have a profound effect on how … Read More

Better Businesses Are Built on Emotion, Shared Relationships, and Trust

Gaining customer trust comes from the ability to deliver knowledgeable service.

Trust and loyalty drive business success, yet many yet many pool and spa businesses forget to ask themselves some of the following important questions: Is there any value in trust? How much do customers trust them? How important is it to connect with customers on a regular basis? Are their customers loyal? Do customers think they are loyal to them? … Read More

A 27-Day Online Marketing Plan For Your Small Business

Small business owners are exceptional at what they do. From creating amazing products and services to delivering unrivaled customer experience, small business owners know how to thrive in their community. There is however, one downfall of some business owners in my experience. They fail to recognize the importance of online marketing for their small business. This simple oversight can be … Read More

Tips for Resolving Common Automatic Pool Cleaner Problems

With a vast number of automatic swimming pool cleaners in the market, industry professionals must now be well-versed in troubleshooting common problems, as well as successfully correcting user-error issues.

Today’s pool professional has learned to incorporate automatic swimming pool cleaners into their service routine and retailers are frequently selling these maintenance accessories to their customers. With a vast number of automatic swimming pool cleaners in the market, industry professionals must now be well-versed in troubleshooting common problems as well as successfully correcting user-error issues. Like any robotic product, there … Read More

How Small Businesses Are Cracking the Online Marketing Code

A strong SEO foundation will almost always lead to good results in the end.

When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers. There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it … Read More