Managing Online Lead Generation

When it comes to a company’s website, high-quality and productive leads that turn into profitable, first-rate customers are all that really matter.

Pool and spa businesses need leads—lots of them. It is no secret leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. However, it is not easy. In fact, figuring out online lead generation can be confusing, time-consuming, and expensive. … Read More

How to Tackle Common Pool Stains

If the water is clear, but has a greenish cast then it is a sure sign of copper in the water. If algae are the reason for the water turning green, the pool will also appear cloudy and the walls and floor will be slimy to the touch.

When dealing with pool stains, it is important for service professionals to keep in mind they are not always cut from the same cloth. Therefore, it is critical to diagnose the problem first before providing a broad-spectrum treatment. Take the time to review the origins of common pool stains and determine what the likely cause is for each specific case … Read More

Aquatics Industry Opens Arms to E-Learning

Pool and spa/hot tub professionals now have options, and self-paced online learning has become an attractive proposition.

The pool and spa industry has been slow to embrace online learning. However, an increasing number of professionals are recognizing the value it brings to the table, or in this case, to the computer. In an increasingly busy world, time is of the essence. Many industry professionals know they need the training and will benefit from it; however, finding the … Read More

A Look at the Evolution of Pool Heater Technology

Energy efficiency; consumers demand it and product development teams strive for it. These days, it is also the focus of advertising and packaging designs for nearly all home and industrial equipment. From light bulbs to dishwashers to automobiles, the amount of energy consumed is a major factor in the research and development (R&D) of new products, not to mention their … Read More

Increasing Profits with Custom Water Care Programs

For some pool and spa/hot tub companies, the service department is the largest part of the business.

Pool and hot tub service and specialty retailers across North America continue to report strong growth—from pool and hot tub sales to accessories and outdoor living product purchases. Despite this, the biggest challenge for most is chemical sales—or the lack thereof. The question many retailers have is how they can sell more water treatment products at a profit when competing … Read More

UV and Ozone: Companions in Managing Pool Water Contamination

While chlorination tends to be the primary method in which homeowners manage pool water contamination, other advanced water treatment methods exist which are also very effective.

Properly maintained pools can be a great source of fun and relaxation for inground pool owners across the United States. As open bodies of water, however, pools are subject to contamination, not only from active bathers but also from the natural environment in which they reside. While chlorination tends to be the primary method by which homeowners manage swimming pool … Read More

Keeping Filters Working Efficiently: Best Practices for Service Pros

Filters are often overlooked and water clarity problems are treated ineffectively as the filtration system should be addressed first and foremost.

Everyone in the industry agrees filtration is the key to clean water. That said, filters are often overlooked and water clarity problems are treated ineffectively because the filter should have been addressed first and foremost. This article will review a number of service and maintenance tips for different filter types, the most common mistakes when servicing and installing filters, as … Read More

Understanding the Effects Natural Disasters Can Have On Pools

Water is an amazing, mysterious, and powerful element. To understand the capabilities of water and its effect on pools it is vital to understand how it travels throughout the world. The water cycle is a continuous loop of the various ways it transforms and renews itself. Water can exist in three forms: vapor, solid, or liquid. For example, fog is a … Read More

Increased Web Traffic and Conversions Equals Greater Profits

How a website ranks in a search engine will have a huge effect on how potential customers are able to find a business and its products and/or services.

Right this moment, potential pool and hot tub service clients are looking for contractors online. With this in mind, business owners should investigate whether their company’s website is being found by search engines, as an increasing number of customers are spending more and more time vetting companies and their services online. That said, consider the following: 
75 percent of people … Read More

Understanding the Differences Between Pool and Hot Tub Water Quality

Despite some long-held beliefs, a hot tub is not simply a small pool. There are major differences between the chemistry of these aquatic environments that are unique enough to warrant a separate discussion. For service technicians, understanding these differences and knowing how to alter a testing and treatment regimen geared for pools to one suited for hot tubs is critical … Read More