It’s All About the Customer

Lifeguards need certifications that span across first aid, lifeguarding, and cardiopulmonary resuscitation (CPR).

For those in the pool, spa and aquatic facilities industries, predicting and understanding future trends is the easy part—the tough part is applying and adapting behaviors to capitalize on those trends. As pool and spa professionals look to the future, one thing is clear: pleasing the customer, and meeting their needs, is of the utmost importance. What the customer wants … Read More

Making Pool Water Maintenance Easier for Service Professionals

By adding enzymes into the pool on every service visit it helps to break down non-living organics in the water so the filter does not need to work as hard.

Enzymes have evolved over the years to a point where there are now specific products based on the needs of each and every body of water. Today, there are two different types of enzyme products available for use in the pool and spa/hot tub industry—broad spectrum produced through a fermentation process is one, while limited capacity commercially manufactured then blended … Read More

Two Naturally Based Ways to Remove Grease from Pool Water

In a pool, oil can be introduced to the water via suntan lotions and sunscreens. Almost everything people apply to their skin contains oil.

Water can dissolve just about anything—from sugar to cement. One thing it cannot dissolve, however, is oil… thus the old adage, “Water and oil don’t mix.” The electrons of the water molecule are similar to those of sugar or cement; therefore, the substance will become soluble at some point. On the other hand, the electrons in the molecules of hydrocarbons … Read More

Managing Online Lead Generation

When it comes to a company’s website, high-quality and productive leads that turn into profitable, first-rate customers are all that really matter.

Pool and spa businesses need leads—lots of them. It is no secret leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. However, it is not easy. In fact, figuring out online lead generation can be confusing, time-consuming, and expensive. … Read More