It is an exciting yet challenging time for pool/hot tub retailers and servicers. Challenged by the rising influence of Internet resellers, it has now become critical for businesses to transform and confront typical strategies of how to survive, succeed, and thrive. In the current retail climate, it is almost unthinkable for a pool/hot tub retailer not to have an Internet … Read More
Creating Customer Loyalty Programs That Work
Service operations and retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps service operations and retailers develop long-lasting relationships with their customers, which is a key part of … Read More
The Most Important Steps to Establishing Your Brand Online
It’s hard isn’t it? Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it. It doesn’t work that way. And it’s pretty frustrating, right? You’ve probably dabbled in social media. You may have even written a few blog … Read More
Change the Way Consumers Think and Encourage Them to Buy More
Typically, when someone thinks of signage they conjure up images in their head of big block letters on the front of a building or a piece of rectangle-shaped plastic with vinyl letters labeled ‘Pool Store.’ However, this is merely only one type of retail signage, and in some cases these signs may not be the most important. Change how the … Read More
Understanding the Effects of Aquatic Exercise on Human Health and Physiology
A considerable amount of research has been accumulated over the past 50 years on the effects of aquatic immersion on the human body, much of which began during the period NASA was planning to put an astronaut into space using aquatic immersion as a proxy for weightlessness. These effects were profound and spurred further research on the cardiovascular, pulmonary and … Read More
Mobile Technology Revolutionizes Pool/Spa Operation
The number of things people can do with a smartphone is rapidly increasing and there are no signs of it slowing down. Today, more consumers are using their mobile phones not only to stay in touch with friends and family, but to also pay bills, make travel/entertainment plans, check weather forecasts and even play games. In fact, sales of these … Read More
Trained Operators, Safer Pools
Each level of government can make legislation. Each province has a Public Health Act and accompanying regulations, which include protocols for swimming pool operation. Many jurisdictions where these regulations are in place require swimming pools to be operated by someone who is trained appropriately. In some cases, the level of training varies from jurisdiction to jurisdiction; however, as each regulation … Read More
4 Tips for Growing a Sustainable Business
The following excerpt is from Wendy Keller’s book Ultimate Guide to Platform Building. Buy it now from Amazon | Barnes & Noble | iTunes In the old days, before online rating places like Yelp, TripAdvisor, OpenTable and even RateMyProfessors and HealthGrades, the worst that would happen if a company or service provider dished out poor goods or lousy service is that they’d get a bad reputation. … Read More
Innovations in Hot Tub Water Treatment Brighten the Industry’s Future
Throughout history, water has been considered an everlasting commodity. However, much is changing and worldwide water supplies are dwindling due to pollution from overuse and industrialization. Water is a necessity for drinking, cleansing, hydrating, agriculture, food processing, power generation and sewage transport; therefore, the further its replenishment becomes unsustainable, regulations dealing with its use will only increase. As a result, … Read More
Health Benefits You Should Be Sharing with Your Customers
People have enjoyed warm-water immersion long before written history. In fact, many of the earliest habitation areas were established around natural hot springs, which allowed residents to take advantage of the benefits they had to offer. However, despite these facts, it is surprising that still today many people make little use of the warm-water environment for health advancement and preservation. … Read More