Great leaders always come at a premium, even more so when unemployment is low and talented people have more choices. That said, no matter the economic highs or lows, all businesses need great leaders to manage the ebbs and flows of the industry, as well as to strategically plan for its future. How does a company attract the best of … Read More
Fleet Vehicle Management: Cost-Effective Strategies to Fulfill a Company’s Transportation Needs
Pool and hot tub business owners and managers have plenty of tasks and concerns occupying their minds without having to worry about how they are going to get from one location to the next. A fleet of vehicles should provide comfort, accessibility, safe transport, and the necessary features a company needs without causing undue stress or going over budget. Ultimately, … Read More
Putting Pools on Cruise Control: From Cleaners to Chemicals, Technology Simplifies Maintenance
Today, the word ‘automation’ is often heard and is one that seems to drive innovation in many markets. Everyone looks to automate certain tasks in their life as a way to make them simpler, as it allows one to focus on things that really matter to them like family, friends, and fun. To put this in perspective, think of certain … Read More
Understanding the Internet of Things in the Backyard
This is not another Internet article on some new crazy technology or app. The Internet of things (IoT), also known as the network of things or the Internet of everything, is not the next big gadget, it is already here. Chances are many are already using it without even knowing so. This technology affects daily life on every level (i.e. personal, professional, health, … Read More
Education and Training Is Critical to Achieving Goals
The key to assuring a safe and enjoyable swimming experience is directly connected to the higher education of the professionals that maintain pools and spas. It is critical now more than ever. The pool and spa industry is at a crossroads, where the path leading to success depends on continuing education. Whether industry members want to improve their economic situation … Read More
Top Digital Marketing Strategies for the Small Business
A digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small business marketing for a local company can include many offline local advertising methods … Read More
Better Businesses Are Built on Emotion, Shared Relationships, and Trust
Trust and loyalty drive business success, yet many yet many pool and spa businesses forget to ask themselves some of the following important questions: Is there any value in trust? How much do customers trust them? How important is it to connect with customers on a regular basis? Are their customers loyal? Do customers think they are loyal to them? … Read More
A 27-Day Online Marketing Plan For Your Small Business
Small business owners are exceptional at what they do. From creating amazing products and services to delivering unrivaled customer experience, small business owners know how to thrive in their community. There is however, one downfall of some business owners in my experience. They fail to recognize the importance of online marketing for their small business. This simple oversight can be … Read More
How Small Businesses Are Cracking the Online Marketing Code
When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers. There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it … Read More
Small Businesses Need an Online and an Offline Marketing Strategy
When I had a cold calling job, I spoke to hundreds of business owners, ranging from plumbers to hair stylists. While the majority of entrepreneurs had a handle on their craft, they had no idea how to market their businesses. Most of them were still using ancient tactics, such as advertising on billboards and wishful thinking. They would think to … Read More