Mind the Gap When It Comes to Connecting with Customers

Millennials account for 31 percent of all luxury goods purchased online, compared to 23 percent of gen-Xers.

Demographics, or the study of human populations, are an important tool that helps businesses understand the impact different generations have on the economy—how sales and spending have been affected in the past and what is in store for the future of service in this industry. Shifts in demographics and the characteristics of those populations have a profound effect on how … Read More

Consumers Are Attracted to Businesses and Products with Sustainability at the Forefront

Efficient management of internal business operations related to energy costs is key to profitability in the new ‘green’ revolution. Changing out office/store lighting to reduce electricity consumption is one example; slashing just one per cent off will enhance profits.

How businesses choose to revolutionize their operations to meet the demands of the consumer will ultimately determine their future. Practicing sustainability can help revitalize a business, but first it must be understood, and embraced. Consumers have changed their buying habits over the past few years. Now they are looking for ways in which to modify their lifestyles yet still enjoy … Read More

Best Practices for Automatic Safety Cover Care and Maintenance

By minimizing the drop to water, the automatic safety cover system will run with less sag and operate more smoothly.

Automatic safety covers are gaining popularity, largely due to the many options which allow them to be installed on pools of various shapes, sizes, and designs, but also because of the great benefits they provide the homeowner, including safety, savings, and convenience. Automatic covers that have been tested and comply with American Society for Testing and Materials (ASTM) safety standard are considered … Read More

The Fundamentals of Working with Sand Filters

Of all the other types of filters (e.g. cartridge, diatomaceous earth), sand filters are efficient with a minimum amount of required maintenance.

The three keys to a clean and healthy pool are circulation, chemistry, and filtration. The latter is commonly overlooked when problems arise, however. Circulation usually is not a problem since most pools are designed with properly sized pumps, filters, plumbing (pipes), and proper placement of skimmers, and returns. In most cases, water chemistry is the initial cause of problems, such … Read More

Stains and Water Discoloration

A stain is a discolouration that can be clearly distinguished from the surface, material, or medium it is found upon.

Staining and water discoloration issues have plagued the appearance of swimming pools and hot tubs since the inception of the aquatics industry. These unsightly blemishes occur on pool and hot tub surfaces and can be a distraction from their desired appearance. They can be extremely frustrating, as well as difficult and expensive to remedy. Removing stains can be a complicated … Read More

Embracing Education in the Operation of Water Care Systems

Providing a healthy and safe swimming environment should be the primary goal for professionals working in the public and residential swimming pool markets.

Providing a healthy and safe swimming environment should be the primary goal for professionals working in the public and residential swimming pool markets. Having thorough understanding and training in proper disinfection is critical to protecting swimmers. The following is an overview on the most current methods of primary and secondary disinfection, and monitoring devices. Automatic chemical controllers Although the majority … Read More

Specialty Pool Care Programs Can Increase Profits by Providing Service Techs More Time to Investigate

Specialty Pool Care Programs Can Increase Profits by Providing Service Techs More Time to Investigate

Shrewd service professionals are increasing their revenue streams by taking time to look around the backyard for additional sales opportunities. Rather than waiting for things to breakdown, these pros are looking for ways to upgrade the homeowner’s pool experience, while at the same time increasing profits by selling cleaning accessories, replacing/upgrading old equipment, and offering advanced maintenance programs. To afford … Read More

Understanding How Water, in All Forms, Promotes Healing

Understanding How Water, in All Forms, Promotes Healing

Water has been used in medicinal and/or therapeutic treatments for centuries. Sebastian Kneipp, a 19th century Bavarian monk, is sometimes said to be the father of many hydrotherapy methods. While he wrote several books, one of the most popular is My Water Cure. He believed that disease could be cured by using water to eliminate waste from the body. Many … Read More

Restoring Pool and Hot Tub Water to Its Original State

Restoring Pool and Hot Tub Water to Its Original State

Water has been under a lot of stress in modern times. Each year, the world generates roughly 36 trillion kilograms (400 billion tons) of waste, which, unfortunately, for many years ended up in the world’s rivers, streams, lakes, and oceans. According to the U.S. Geological Survey (USGS), 50 percent of groundwater supplies in North America are contaminated with pesticides. Water … Read More

Maximizing Pump Efficiency with Variable Orifice Pool Returns

Since the introduction of variable flow technology and the understanding of affinity laws, many consumers, as well as energy policies, have started to focus on introducing energy-efficient systems to the swimming pool environment. With both variable- and two-speed pumps taking the lead role in this new ‘eco-revolution,’ both pool professionals and pool owners are asking, “Why is the industry heading … Read More