It is an exciting yet challenging time for pool/hot tub retailers and servicers. Challenged by the rising influence of Internet resellers, it has now become critical for businesses to transform and confront typical strategies of how to survive, succeed, and thrive. In the current retail climate, it is almost unthinkable for a pool/hot tub retailer not to have an Internet … Read More
The Most Important Steps to Establishing Your Brand Online
It’s hard isn’t it? Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it. It doesn’t work that way. And it’s pretty frustrating, right? You’ve probably dabbled in social media. You may have even written a few blog … Read More
Change the Way Consumers Think and Encourage Them to Buy More
Typically, when someone thinks of signage they conjure up images in their head of big block letters on the front of a building or a piece of rectangle-shaped plastic with vinyl letters labeled ‘Pool Store.’ However, this is merely only one type of retail signage, and in some cases these signs may not be the most important. Change how the … Read More
What It Takes to Be a Small-Business Owner (Infographic)
Being a small-business owner isn’t easy, but an overwhelming majority of entrepreneurs wouldn’t have it any other way. While small-business owners cite “having to wear so many hats” and “finding new customers” as their biggest concerns, according to the below infographic courtesy of online marketing company Constant Contact, a whopping 84 percent said that, if given the opportunity, they would … Read More