Managing Online Lead Generation

When it comes to a company’s website, high-quality and productive leads that turn into profitable, first-rate customers are all that really matter.

Pool and spa businesses need leads—lots of them. It is no secret leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. However, it is not easy. In fact, figuring out online lead generation can be confusing, time-consuming, and expensive. … Read More

Mind the Gap When It Comes to Connecting with Customers

Millennials account for 31 percent of all luxury goods purchased online, compared to 23 percent of gen-Xers.

Demographics, or the study of human populations, are an important tool that helps businesses understand the impact different generations have on the economy—how sales and spending have been affected in the past and what is in store for the future of service in this industry. Shifts in demographics and the characteristics of those populations have a profound effect on how … Read More

Consumers Are Attracted to Businesses and Products with Sustainability at the Forefront

Efficient management of internal business operations related to energy costs is key to profitability in the new ‘green’ revolution. Changing out office/store lighting to reduce electricity consumption is one example; slashing just one per cent off will enhance profits.

How businesses choose to revolutionize their operations to meet the demands of the consumer will ultimately determine their future. Practicing sustainability can help revitalize a business, but first it must be understood, and embraced. Consumers have changed their buying habits over the past few years. Now they are looking for ways in which to modify their lifestyles yet still enjoy … Read More

Operating a Small Pool Business

Operating a Small Pool Business

If you are like most professionals in the industry who are operating a small pool/spa business, then there is a good chance you got involved in the trade because it was a fun summer job or way to help out with the family business. However, what you may not have realized until after starting the business and stopped working as … Read More

Creating a New Pool/Spa Service Program Can Increase Profits

Swimming pool and spa service companies can increase profits and market share by creatively looking at their resources and developing high-profit service programs.

It is important for pool/spa service companies to continuously offer new services to help increase profits and grow the business by distinguishing themselves from competitors. One way this can be achieved is by adding a water treatment program using specialty chemicals. Blue Water Pool & Repair Corp., a full-service pool and spa business in Orlando, Fla., is a prime example … Read More

Providing Online Service and Expertise Is Good for Business

Providing Online Service and Expertise Is Good for Business

Pool or spa businesses trying to reach out to customers without over spending can use blogging as a marketing and communications tool. In today’s technology-fuelled world, every business should have a web presence. Whether it is a website, blog, or Facebook page, new and existing customers should be able to learn about any business online. Most small businesses have a … Read More

Video as a Marketing Tool: Why Businesses Should Use This Media Format

Setting up a slider track for a sliding time-lapse shot of a backyard pool and landscape project.

Chances are, many of you are business owners and/or managers, and part of their responsibilities, in whole or in part, is planning the company’s marketing campaign. This is not a simple task and is certainly one worthy of some serious consideration. In recent years, video has seen rapid growth and development with sites like YouTube recording 1.5 billion monthly users. With … Read More

Social Media 101: How to Use Each Platform Successfully

Few people will stay engaged with a brand that is constantly pushing purchases on them—people want information that is beneficial, interesting, and meshes with their lifestyle.

Using social media marketing as a business tool is no longer an option. Whether social platforms are managed in-house or a third-party communication sub-contractor is used, it is important for the business to be present in this space. The pool and hot tub industry has an undeniable advantage when it comes to social sharing, as its products appeal to the … Read More

Understanding the Internet of Things in the Backyard

Homeowners can now use an app, to control lights, waterfalls, and equipment through a simplified user interface on a smartphone/tablet.

This is not another Internet article on some new crazy technology or app. The Internet of things (IoT), also known as the network of things or the Internet of everything, is not the next big gadget, it is already here. Chances are many are already using it without even knowing so. This technology affects daily life on every level (i.e. personal, professional, health, … Read More

Top Digital Marketing Strategies for the Small Business

Top Digital Marketing Strategies for the Small Business

A digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small business marketing for a local company can include many offline local advertising methods … Read More