When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers. There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it … Read More
Small Businesses Need an Online and an Offline Marketing Strategy
When I had a cold calling job, I spoke to hundreds of business owners, ranging from plumbers to hair stylists. While the majority of entrepreneurs had a handle on their craft, they had no idea how to market their businesses. Most of them were still using ancient tactics, such as advertising on billboards and wishful thinking. They would think to … Read More
How Web Tools Can Be Used to Enhance a Company’s Image
It is no secret, both potential and current clients are increasingly using the Internet to assist them in making both large and small purchasing decisions every year. According to a comScore report, the average North American topped the global charts for the most time spent online, averaging 45.3 hours per month. If businesses are worried their product or service is … Read More
Maximizing Pool Sales
It is an exciting yet challenging time for pool/hot tub retailers and servicers. Challenged by the rising influence of Internet resellers, it has now become critical for businesses to transform and confront typical strategies of how to survive, succeed, and thrive. In the current retail climate, it is almost unthinkable for a pool/hot tub retailer not to have an Internet … Read More
Creating Customer Loyalty Programs That Work
Service operations and retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps service operations and retailers develop long-lasting relationships with their customers, which is a key part of … Read More
The Most Important Steps to Establishing Your Brand Online
It’s hard isn’t it? Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it. It doesn’t work that way. And it’s pretty frustrating, right? You’ve probably dabbled in social media. You may have even written a few blog … Read More
Change the Way Consumers Think and Encourage Them to Buy More
Typically, when someone thinks of signage they conjure up images in their head of big block letters on the front of a building or a piece of rectangle-shaped plastic with vinyl letters labeled ‘Pool Store.’ However, this is merely only one type of retail signage, and in some cases these signs may not be the most important. Change how the … Read More
Understanding the Effects of Aquatic Exercise on Human Health and Physiology
A considerable amount of research has been accumulated over the past 50 years on the effects of aquatic immersion on the human body, much of which began during the period NASA was planning to put an astronaut into space using aquatic immersion as a proxy for weightlessness. These effects were profound and spurred further research on the cardiovascular, pulmonary and … Read More
Mobile Technology Revolutionizes Pool/Spa Operation
The number of things people can do with a smartphone is rapidly increasing and there are no signs of it slowing down. Today, more consumers are using their mobile phones not only to stay in touch with friends and family, but to also pay bills, make travel/entertainment plans, check weather forecasts and even play games. In fact, sales of these … Read More
Trained Operators, Safer Pools
Each level of government can make legislation. Each province has a Public Health Act and accompanying regulations, which include protocols for swimming pool operation. Many jurisdictions where these regulations are in place require swimming pools to be operated by someone who is trained appropriately. In some cases, the level of training varies from jurisdiction to jurisdiction; however, as each regulation … Read More