The following excerpt is from Wendy Keller’s book Ultimate Guide to Platform Building. Buy it now from Amazon | Barnes & Noble | iTunes In the old days, before online rating places like Yelp, TripAdvisor, OpenTable and even RateMyProfessors and HealthGrades, the worst that would happen if a company or service provider dished out poor goods or lousy service is that they’d get a bad reputation. … Read More
Innovations in Hot Tub Water Treatment Brighten the Industry’s Future
Throughout history, water has been considered an everlasting commodity. However, much is changing and worldwide water supplies are dwindling due to pollution from overuse and industrialization. Water is a necessity for drinking, cleansing, hydrating, agriculture, food processing, power generation and sewage transport; therefore, the further its replenishment becomes unsustainable, regulations dealing with its use will only increase. As a result, … Read More
Health Benefits You Should Be Sharing with Your Customers
People have enjoyed warm-water immersion long before written history. In fact, many of the earliest habitation areas were established around natural hot springs, which allowed residents to take advantage of the benefits they had to offer. However, despite these facts, it is surprising that still today many people make little use of the warm-water environment for health advancement and preservation. … Read More
Using Mobile Technology to Increase Productivity
Today, one can go beyond using their smartphone for socializing, texting and e-mailing. With the mobile industry growing at an outstanding pace, the widespread use of these devices has provided a new age of increased productivity and flexibility for pool and spa professionals in the field. ‘Mobile app’ is a term used to describe Internet applications that run on smartphones, … Read More
Learning to Prevent and Respond to Crisis Situations
For all pool and spa professionals, maintaining a safe workplace for both staff and the general public is the ultimate goal, one that can be best achieved by conducting regular facility audits. Audits can significantly impact how an organization prevents, prepares for and responds to emergencies, and they are an integral component of any risk management plan. In fact, a … Read More
Want to Look Smart on Social Media? 5 Tips From Facebook, LinkedIn and Twitter.
We all know that social media is a vital part of any modern business strategy, but we don’t always know how to make the most of our web presence and what mistakes to avoid. Recently, executives from each of three big social media networks — Deepanjan De from Facebook, John Mayhall from LinkedIn and Brett Goldslager from Twitter — took … Read More
What It Takes to Be a Small-Business Owner (Infographic)
Being a small-business owner isn’t easy, but an overwhelming majority of entrepreneurs wouldn’t have it any other way. While small-business owners cite “having to wear so many hats” and “finding new customers” as their biggest concerns, according to the below infographic courtesy of online marketing company Constant Contact, a whopping 84 percent said that, if given the opportunity, they would … Read More
Fitness Spas
Fitness spas, also known as swim spas, are quickly gaining momentum in the marketplace, as they offer a range of health and lifestyle benefits and their affordability often makes them a good fit for homeowners who want both a pool for lap swimming and a hot tub for hydrotherapy. These spas are designed with gym-like features, such as treadmill swim … Read More
Emphasizing the Importance of Supervision Around Backyard Pools
Each year there are tragic stories of children who drowned because an adult turned their attention away—even just for a minute. Any one of a number of distractors can occur in the backyard, whether it is answering the phone, talking to someone, flipping burgers on the barbeque, or simply getting a towel. Many people are surprised to know drowning is … Read More
Knowledge of Hot Water Benefits Can Lead to More Sales
Promoting hydrotherapy is good for everyone. The therapeutic benefits hot tub and swim spa owners enjoy are vast—from physical to emotional stress relief to alleviating aching muscles and pain caused by arthritis. The list of health benefits are many, as is the number of people seeking relief. People are looking for alternative methods to traditional medicine to maintain health and … Read More