A Leadership Tactic That Can Inspire Employees to Give Their Best

A Leadership Tactic That Can Inspire Employees to Give Their Best

Empowering employees in today’s business world requires a new dynamic in leadership. One way high-performing companies are accomplishing this is by adopting a business strategy that has been used for centuries in sports—coaching. What does a coach look like? A coach is a lot like a teacher, a person who imparts knowledge and gives instruction. They look a lot like … Read More

Developing a Successful Business Plan

A SWOT (strengths, weaknesses, opportunities, and threats) assessment is useful if owners take the time to carefully and realistically go through each step.

A clear business plan that includes goals and the means to achieve them is the key to running an efficient, profitable company. Business owners who keep their eye on the ball are more likely to complete a profit plan that assures a solid future. The fall and winter, when business starts to slow down, is the right time to reflect … Read More

Specialty Pool Care Programs Can Increase Profits by Providing Service Techs More Time to Investigate

Specialty Pool Care Programs Can Increase Profits by Providing Service Techs More Time to Investigate

Shrewd service professionals are increasing their revenue streams by taking time to look around the backyard for additional sales opportunities. Rather than waiting for things to breakdown, these pros are looking for ways to upgrade the homeowner’s pool experience, while at the same time increasing profits by selling cleaning accessories, replacing/upgrading old equipment, and offering advanced maintenance programs. To afford … Read More

Operating a Small Pool Business

Operating a Small Pool Business

If you are like most professionals in the industry who are operating a small pool/spa business, then there is a good chance you got involved in the trade because it was a fun summer job or way to help out with the family business. However, what you may not have realized until after starting the business and stopped working as … Read More

5 Habits to Ditch Now for a Super Successful Future

5 Habits to Ditch Now for a Super Successful Future

If it’s true that our habits determine our future, knowing our habits and where they take us is one of the most important things we can do to shape that future. Good habits will help us build success, while our bad habits will draw us off the path. It’s the simple law of cause and effect. If you keep up … Read More

Value-Based Selling

Value-Based Selling

A customer enters a pool store with an electrolytic chlorine generator (ECG) cell that is scaled beyond repair. If the customer wants to continue enjoying his/her saltwater pool, the cell would need to be replaced and a better quality pool salt with scale preventatives should be recommended. However, due to fear the customer might balk at the cell’s replacement cost, … Read More

How to Get the Appointment

How to Get the Appointment

When a homeowner makes their first call to a pool/spa builder or service company, they are looking for the expert help only a trained professional can provide. Unfortunately, many of these potential customers, who are often eager to spend money on whatever they need to make their backyard getaways perfect, are met with silence. Calls are not answered. Voicemails are … Read More

The Ins and Outs of Job Costing

The Ins and Outs of Job Costing

For many in the pool and spa business, money is looked upon as a taboo topic not to be openly discussed. It is true that in any form of business, competitors are restricted by laws from getting specific when discussing pricing, overhead and profit margins with one another. However, understanding these factors in broad, general terms (which are legally discussable) … Read More

Measure the Success of Your Business Beyond the Bottom Line

Measure the Success of Your Business Beyond the Bottom Line

As a startup owner, you obviously want to figure out the best way to measure success. In the early stages of business ownership, financial gains are not necessarily a good measure of forward movement. Instead, look out for these positive reinforcers as a way to measure your startup’s success. How To Measure Your Startup’s Success 1. The Industry is Taking Note … Read More

Feeling Overwhelmed? Here’s How These Entrepreneurs Stay Productive.

Feeling Overwhelmed? Here's How These Entrepreneurs Stay Productive

Ever feel like you are on a treadmill running through peanut butter? Like there is always more to do than you can possibly get done in a day? If you are a business owner, you probably know this feeling well. Running your own business often means wearing many hats all at the same time and juggling responsibilities that, in a … Read More