Using social media marketing as a business tool is no longer an option. Whether social platforms are managed in-house or a third-party communication sub-contractor is used, it is important for the business to be present in this space. The pool and hot tub industry has an undeniable advantage when it comes to social sharing, as its products appeal to the … Read More
Small Businesses Need an Online and an Offline Marketing Strategy
When I had a cold calling job, I spoke to hundreds of business owners, ranging from plumbers to hair stylists. While the majority of entrepreneurs had a handle on their craft, they had no idea how to market their businesses. Most of them were still using ancient tactics, such as advertising on billboards and wishful thinking. They would think to … Read More
The Most Important Steps to Establishing Your Brand Online
It’s hard isn’t it? Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it. It doesn’t work that way. And it’s pretty frustrating, right? You’ve probably dabbled in social media. You may have even written a few blog … Read More
Want to Look Smart on Social Media? 5 Tips From Facebook, LinkedIn and Twitter.
We all know that social media is a vital part of any modern business strategy, but we don’t always know how to make the most of our web presence and what mistakes to avoid. Recently, executives from each of three big social media networks — Deepanjan De from Facebook, John Mayhall from LinkedIn and Brett Goldslager from Twitter — took … Read More